It’s a good thing the game was entertaining and the halftime show didn’t completely put me to sleep because the commercials were … what’s the word I’m looking for? … boring!
With million-dollar investments on the line, it’s no surprise that we all have high expectations for Super Bowl commercials. Normally, I’m not disappointed, but I’m going to say it: 2011 was a dud. Minus a few highlights, it was underwhelming to say the least. I’ll start with the best:
— Audi takes the top prize for me. The “escape from old luxury” commercial was great. I think my fellow Super Bowl watchers and I said “oh my spleen” and “hit ‘em with the Kenny G.” more times than I care to admit.
— Most people had already seen the VW/Darth Vader commercial before it even aired. Pre-game buzz about this one resulted in approximately 13 million YouTube hits before the game even kicked off. I’ve got to admit that it’s cute. [So is the little boy who played the part.]
— There seems to be a lot of love for the Chrysler/Eminem spot. I think my favorite part was his song looped in with the moving voiceover. Which means, it was a good song, not necessarily a good car commercial.
— Before I saw the Doritos commercial (the one with the guy licking cheese off the other guy’s finger), I heard that people would either “love it” or “hate it.” The other option they neglected to mention is that a collective “EWW!” might be heard across the world.
— Bud Light, Pepsi Max, Coke: What were you thinking?
Good or bad, Super Bowl commercials always spark fun debate. What did you think?
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
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