It’s a good thing the game was entertaining and the halftime show didn’t completely put me to sleep because the commercials were … what’s the word I’m looking for? … boring!
With million-dollar investments on the line, it’s no surprise that we all have high expectations for Super Bowl commercials. Normally, I’m not disappointed, but I’m going to say it: 2011 was a dud. Minus a few highlights, it was underwhelming to say the least. I’ll start with the best:
— Audi takes the top prize for me. The “escape from old luxury” commercial was great. I think my fellow Super Bowl watchers and I said “oh my spleen” and “hit ‘em with the Kenny G.” more times than I care to admit.
— Most people had already seen the VW/Darth Vader commercial before it even aired. Pre-game buzz about this one resulted in approximately 13 million YouTube hits before the game even kicked off. I’ve got to admit that it’s cute. [So is the little boy who played the part.]
— There seems to be a lot of love for the Chrysler/Eminem spot. I think my favorite part was his song looped in with the moving voiceover. Which means, it was a good song, not necessarily a good car commercial.
— Before I saw the Doritos commercial (the one with the guy licking cheese off the other guy’s finger), I heard that people would either “love it” or “hate it.” The other option they neglected to mention is that a collective “EWW!” might be heard across the world.
— Bud Light, Pepsi Max, Coke: What were you thinking?
Good or bad, Super Bowl commercials always spark fun debate. What did you think?