ABA BANKING JOURNAL – With ongoing disruption and economic pressures from COVID-19, wealth management divisions and advisers have no shortage of challenges to confront—from increased need for virtual practices and cybersecurity to post-election volatility and client demands for more customized service.
There is no doubt the pandemic has caused wealth practices to reevaluate what they’re doing, how they’re doing it, and what needs to change—regardless of when a post-COVID new normal arrives. The wealth management divisions that will experience rapid growth will be ones that have a clear strategy for growth, operational efficiencies and risk mitigation—grounded in a reimagined vision and purpose.
A good question to ask is: How well has your bank articulated a compelling value proposition in the marketplace, redefined products and services and redesigned ways of doing business? Now is the time to reinvent wealth management across the industry.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.