Moynihan Book Abstract – Work Smarts

Previously we posted an article introducing firm friend Sean Moynihan and his monthly MBA (Moynihan Book Abstract). Sean is a big reader and lover of business books and he created his own template to give others a glimpse into the “hot and trending” business books. Here is a quick peak at his latest Abstract. If you would like to receive Sean Moynihan’s business book abstracts, write to him at Sean.Moynihan@AvisonYoung.com

Public Relations, Prankvertising and Flying Penguins…

Who doesn’t love a good prank – especially with April Fool’s Day imminent…

Incorporating humor and even trickery into mainstream marketing and public relations is a longstanding practice that can be both smart and entertaining. However, a new wave called “prankvertising” (a real word) goes way beyond updated versions of Candid Camera stunts or extreme episodes from reality show take-offs inspired by Ashton Kutcher’s Punk’d from MTV.