PR professionals lend expert advice in guest articles
(Spring 2013) Several of Cookerly PR’s team of expert communicators have been featured recently on top industry websites, including PR Daily, Marketing Profs and Spin Sucks. Cory Stewart, Beth McKenna and Mike Mullet have shared their thoughts on issues management, public speaking and the importance of storytelling, among other topics:
- In “Energy companies are losing the PR war over fracking” at PR Daily, Stewart discusses the steps energy companies will need to take in order to turn around public opinion and re-establish community trust on this increasingly important issue.
- McKenna looks at fairy tales and the importance of good storytelling in marketing and PR campaigns in her latest article at MarketingProfs.com. In “How to Tell Your Brand’s Story: Four Questions You Must Answer,” she reveals the four key elements of developing a story that will keep target audiences engaged.
- Mullet reminds organizations and communicators that “You’ll Never Hear about a Well-Managed Issue” in a recent article at Spin Sucks. In a second guest article, he writes about “Speaking Well: Five Tips on Public Speaking.”
About Cookerly Public Relations
Cookerly Public Relations provides focused, strategic public relations counsel to an array of diverse, complex clients – from Fortune 500 companies to the public sector – across a broad range of industries including finance, environment, healthcare, technology and professional services. The seasoned experience of the Cookerly team delivers measurable results that strengthen our clients’ bottom lines through effective media relations, issues management and crisis communication, branding, and B-to-B and B-to-C marketing communications. Founded in 1990, Cookerly Public Relations is consistently ranked by the Atlanta Business Chronicle as one of the region’s top 10 privately-held public relations agencies.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.