ATLANTA – October 5, 2017 – Cookerly Public Relations, a leading Atlanta-based agency, today announced the hiring of Cindy Meltzer as director of social media. She will help guide marquee clients to embrace the full power of paid, earned, shared and owned communications to achieve their goals.
“Cindy is an exceptional practitioner who uses her expertise to identify digital opportunities that drive business goals,” said Stephen Brown, chief innovation officer for Cookerly. “She has an acute understanding of the world of social media that will be of immeasurable value to our clients.”
Cindy comes to the firm with years of experience heading up social media strategy at best-in-class brands such as Stonyfield Farm and Primrose Schools. At Stonyfield she developed and executed national social media campaigns for products such as the YoBaby and YoKids children’s yogurt brands. Her breadth of skills includes social media advertising, social listening, content strategy and influencer marketing.
She is a Massachusetts native with advanced degrees from Boston College and Syracuse University. Cindy enjoys family road trips, geocaching with her kids, discovering podcasts and exploring Southern food as a New England transplant.
“We were impressed with Cindy’s social media skills from the outset and are thrilled to welcome her,” said Carol Cookerly, founder and president of Cookerly Public Relations. “Given her many years of hard work and proven reputation of results, we intend to accomplish great work together.”
About Cookerly Public Relations
Cookerly Public Relations provides focused, public relations counsel to an array of clients – from Fortune 500 companies to the public sector—across a broad range of industries including finance, environment, healthcare, technology and professional services. The seasoned experience of the Cookerly team delivers measurable results that strengthen our clients’ bottom lines through effective media relations, issues management and crisis communication, branding, and B-to-B and B-to-C marketing communications.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.