Agency welcomes state’s largest healthcare insurer
ATLANTA – July 2014 – Cookerly Public Relations, a leading Atlanta-based public relations and marketing communications agency, continues to expand its expertise in the healthcare sector with the addition of Blue Cross Blue Shield of Georgia.
As the state’s largest and longest-standing health insurer, Blue Cross Blue Shield of Georgia (BCBSGa) includes 3,000 Georgians serving nearly three million members, offering a variety of healthcare plans, including medical, dental, life and specialty programs. BCBSGa is committed to serving all 159 counties in Georgia, and has donated more than $2.3 million to numerous programs and organizations throughout the state this year.
Cookerly will provide a comprehensive strategic communications program to include branding, media relations, marketing support, social media guidance and public relations counsel.
“It’s a privilege to work with Blue Cross Blue Shield of Georgia, the state’s leading healthcare insurer,” said Jane Stout, executive vice president at Cookerly Public Relations. “Our multi-faceted plan to boost awareness across Georgia is already highlighting numerous positive and innovative programs that Blue Cross Blue Shield offers to its members and the communities it serves.”
About Cookerly Public Relations
Cookerly Public Relations provides focused, strategic public relations counsel to an array of diverse, complex clients—from Fortune 500 companies to the public sector—across a broad range of industries including finance, environment, healthcare, technology and professional services. The seasoned experience of the Cookerly team delivers measurable results that strengthen our clients’ bottom lines through effective media relations, issues management and crisis communication, branding, and B-to-B and B-to-C marketing communications. Founded in 1990, Cookerly Public Relations is consistently ranked by the Atlanta Business Chronicle as one of the top 10 privately-held public relations agencies. For more information, call 404.816.2307 or visit www.cookerly.com.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.