Award-winning agency hired by global sustainable packaging leader to provide media relations and government affairs services
ATLANTA – Cookerly PR, an Atlanta-based integrated communications agency, today announced it was selected by UK-based DS Smith, a leading provider of sustainable, fiber-based packaging, to provide media relations and government affairs support in North America. The agency will develop and implement strategic communications campaigns to enhance DS Smith’s position as a global leader in sustainable packaging solutions, paper products and recycling.
“As one of the world’s leading paper products brands, DS Smith has truly positioned sustainability at the core of their purpose-focused, circular business model,” said Cookerly CEO Cory Stewart. “We are excited to have been selected and look forward to raising awareness of their growing packaging capabilities in North America.”
“We chose Cookerly because they have proven their ability to think strategically in developing and executing creative communications campaigns that produce measurable results,” said Ryan Rogers, director of corporate affairs for DS Smith North America. “As we advance in North America, this partnership is an important aspect of our growth strategy to increase brand recognition and industry thought leadership nationally and in targeted local markets.”
In the past year, Cookerly has significantly expanded its client base across many industries, including agriculture, technology, food and beverage, luxury retail, hospitality, nonprofit, and more. The firm’s ability to provide strategic counsel to senior leaders and its skilled management of high-profile crises and issues has made the agency a trusted communications partner for hundreds of U.S. and global corporations.
About Cookerly PR
Founded more than 30 years ago, Cookerly PR is a trusted partner for many of the world’s most respected public and private corporations. Led by a highly skilled group of senior professionals, the agency’s history of achievements is reflected in more than 120 Phoenix Awards and Silver Anvils from the Public Relations Society of America. In addition, Forbes, completed detailed evaluations of communications agencies nationwide and accorded Cookerly its highest five-star rating and ranked it as one of America’s top firms among thousands reviewed.
About DS Smith
DS Smith is a leading provider of sustainable fiber-based packaging worldwide, which is supported by recycling and papermaking operations. It plays a central role in the value chain across sectors including e-commerce, fast-moving consumer goods and industrials. Through its purpose of “Redefining Packaging for a Changing World” and its Now and Next sustainability strategy, DS Smith is committed to leading the transition to the circular economy, while delivering more circular solutions for its customers and wider society – replacing problem plastics, taking carbon out of supply chains and providing innovative recycling solutions. Its bespoke box-to-box in 14 days model, design capabilities and innovation strategy sit at the heart of this response.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.