Atlanta PR Agency to provide media relations for 2013 Annual Giving Campaign
(Winter 2013) The YMCA of Metro Atlanta kicked off the 2013 “Why It Matters” annual giving campaign today. Carol Cookerly, president of Cookerly Public Relations, will co-chair the organization’s effort to raise $2.7 million for the program. Gifts to the campaign will be used to provide YMCA scholarships to children, adults and families in need of financial assistance.
Cookerly Public Relations will provide media relations and communications support for the program. The agency is a long-time supporter of YMCA of Metro Atlanta. Carol Cookerly, president of Cookerly Public Relations, joined YMCA of Metro Atlanta’s board in 1996. Cookerly has chaired three previous campaigns, and her leadership has helped guide YMCA of Metro Atlanta’s strategic direction. In 2011, Cookerly received the Bransby Christian Leadership Award for her ongoing service.
About Cookerly Public Relations
Cookerly Public Relations provides focused, strategic public relations counsel to an array of diverse, complex clients – from Fortune 500 companies to the public sector – across a broad range of industries including finance, environment, healthcare, technology and professional services. The seasoned experience of the Cookerly team delivers measurable results that strengthen our clients’ bottom lines through effective media relations, issues management and crisis communication, branding, and B-to-B and B-to-C marketing communications. Founded in 1990, Cookerly Public Relations is consistently ranked by the Atlanta Business Chronicle as one of the region’s top 10 privately-held public relations agencies.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.