FASHION DIVE – Consumers say they want more environmentally friendly clothing, but will they pay for it?
Denise N. Green, an associate professor of fiber science and apparel design at Cornell University in Ithaca, New York, said the answer is often no.
“Gen Z — they say, study after study, survey after survey, more than any other generation — they’re saying they want sustainable fashion, and more than any other generation they are the biggest segment of the population buying fast fashion,” she said.
In 2022, a global sustainability study conducted by consulting firm Simon-Kucher & Partners found that younger generations in the U.S. are more inclined to care about sustainability. About 54% of Gen Z (ages 18-24) and 57% of millennials (ages 25-39) said sustainability is important to them.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.