FIERCE NETWORK – Given that UScellular is the latest in a long stream of carriers that have put themselves up for sale — and Bluegrass Cellular, West Central Wireless and Pioneer Cellular have all recently exited the wireless business — the fact that C Spire is still standing amid the consolidation is a remarkable feat.
When asked how the company has done it, President and CEO Suzy Hays told Fierce in an exclusive interview that the answer, of course, lies in diversification. And guess what? It’s what everybody’s talking about these days: fiber to the home, fiber to the business, fiber everywhere.
“If you think about it, our fiber network powers our wireless, our residential and business services. There’s a lot of synergies there,” she told Fierce in an interview from C Spire’s headquarters in Ridgeland, Mississippi.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.