FSR MAGAZINE by Tom Riccio – Throughout the evolving stages of COVID-19, your brand will benefit if you’re presenting a cohesive, well-executed safety strategy. While branding should always highlight a restaurant’s unique “personality,” make sure people know you’re serious about the pandemic, and a top priority is keeping them safe.
Adhering to basic personal protective equipment (PPE) requirements and industry standards to pass public health inspections is table stakes—but not sufficient. That a restaurant’s survival depends on how customers perceive its COVID-19 strategy is supported by a recent Zagat’s Future of Dining survey. Nearly three quarters of 6,500 diners polled said health and safety was by far the biggest factor to influence their decision to dine out in the coming months. Read more.