GPB – Research is changing many cancers like myeloma, liver and lung from a fatal disease to one that is manageable and chronic.
Seven in 10 people now survive their cancer five years or more. That’s up from only 50% in the mid-1970s, said Dr. Kristin Higgins, a radiation oncologist and the chief clinical officer for City of Hope Atlanta.
“Most of the people that get a cancer diagnosis have the potential to beat it and will not necessarily experience a death sentence like it was 30 years ago,” she said.
So, there is reason for all Georgians to stay optimistic.
“It’s important to take care of your health so that you don’t get a cancer diagnosis, but if you do, treatments have improved so much over time and from a statistical point of view, you have a great chance at getting this cancer beat,” Higgins said.
Many of the cancers have declined because people are getting healthier by smoking less and exercising more, but there are certain cancers that are rising.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.