Since the New Year brings new beginnings, perhaps you are thinking about ramping up a new social media program this year. Not sure where to start? Mashable has compiled a list of more than 150 social media resources for businesses, along with a plethora of tips and advice from social media representatives at various organizations.
A few key takeaways:
From “Why You Need to Monitor and Measure Your Brand on Social Media”:
• “Social media is like the largest cocktail party in the world.” Social media monitoring is important. People are out there talking about your products and your company, with or without your input, or message points. If you’re not paying attention, you don’t know what they’re saying.
By listening, you can discover potentially negative perceptions about your brand, positive feedback from customers, and questions about how to use a product, and more. Use this information to address issues before they escalate into a larger problem. Positive feedback can be incorporated into client testimonials, brand advocacy and give you valuable insight into those emotional connections your customers have with you.
From “6 Essential Steps for Executing Your Social Media Strategy”:
• Keep track of who is posting. Identify who will be responsible for being the “voice” of your company or organization’s social media channels and outline guidelines for what type of content to post, how often, and how to comment.
Having too many voices can create confusion, but it doesn’t have to. Having a plan is especially important when you’re posting on multiple channels, like Twitter, Facebook and a company blog. Without it, potential inconsistencies can lead to misinformation and mixed perceptions – many voices can work, as long as they are all speaking your language.
From “Why Twitter Is a Big Win for Small Businesses”:
• Target followers to reach people who would be interested in your products or services.
• Take your time and listen, feel comfortable with what you want to say and don’t try to jump in all at once.
Be strategic about who you’re following; consider how you can both benefit from the relationship. For example, retweet items that you think would be informative or helpful to your community.
Implementing a social media program is a dynamic process. Make sure you periodically review your program and make changes to improve it. But the main thing to keep in mind is to just start – once you have a clear strategy and have developed a plan, of course – and always keep learning and listening. Yes, the volume of data can be overwhelming. But once you get a grasp on what is being said about your brand, you can make more informed decisions to support marketing and business objectives.
Even in this digital age, you will always need a human mind behind it to make sense of it all and ensure it benefits your organization. It will pay off.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.