As I voted this morning in the 4th Annual Mashable Awards, I realized that the world of social media is growing almost beyond my comprehension. In business, is it possible to learn about, apply and succeed with so many new online tools?
The question got me thinking about something I heard during an interactive panel discussion at a recent Public Relations Society of America (PRSA) seminar. When asked what we need to stop, start and continue doing with regard to social media, Rob Fishman, social media manager at The Huffington Post, said, “We need to start getting back to basics.”
Rob, I couldn’t agree more. Most of us know that social media tools are just that…tools to communicate the messages we’ve always conveyed to our audience. But so many people and organizations out there want to jump into the shiny, new pool headfirst, and their messages can get lost in the shuffle.
To keep us all grounded in this ever-changing arena, we need to remember to get back to basics when launching a social media promotion or using social media to tout a product or service. Here are three tips to help you do that:
- Give the People What They Want – Consumers turn to your brand for a reason. Whether it is to be informed, serviced or entertained, always keep your audience in mind and deliver to them, not always what they expect, but what they want.
- KISS: Keep It Simple, Stupid – Sign up, then we’ll email you a special code to use online. You’ll tweet that using our handle and 29-character hashtag, which will get you entered for a drawing to submit your video on Facebook. I think you get the point.
- Never Tell a Lie – The language might be more casual; the tone more fun. But communicating via social media channels requires the same transparency and honesty of other platforms. Don’t exaggerate or make promises you can’t keep.
By getting back to basics, who knows? You could be the “Must-Follow Brand” at the 5th Annual Mashable Awards.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.