After a long holiday weekend, catching up on news and emails – and getting back into “work mode” – is easier said than done. Let us do some of the work for you. Here’s what you need to know from the past few days.
#SmallBusinessSaturday
More than 30,000 tweets and 2.7 million likes on Facebook. On Saturday, American Express upped the ante with its partnership
with Foursquare. Cardholders who synced their accounts with Foursquare got a $25 statement credit for spending $25 at a small business.
The Great Waffle Riot of 2011
We heard about the pepper spray, but we saw the madness over Wal-Mart’s $2 waffle makers. For the one waffle rioter who unintentional gives this video a PG rating, she makes out with at least four boxes. That’s a lifetime of waffles for less than $10. Well done, crazy shopper. Well done.
The Red Planet
You don’t need to be on the lookout for Martians just yet, but maybe in late 2012. NASA’s Curiosity rover blasted off for Mars on Saturday, but in the meantime, you can follow the mission on Twitter: @MarsCuriosity and @NASA.
Vampires vs. Muppets
Team Jacob and Team Edward are finally on the same side. They outlasted Team Kermit at the movies. “The Twilight Saga: Breaking Dawn Part 1” took the number one spot at the weekend box office, followed by “The Muppets.” Even a week-long dedicated SiriusXM channel couldn’t propel the Muppets past America’s favorite sparkly vampire.
Swipe to Give
Don’t have extra change in your pocket to drop in the kettle? No problem. The Salvation Army is accepting credit cards this holiday season. I wonder if they have a $3 minimum like the little shop in the lobby of our building …
Now that you’ve saved some time in the “what’s new” department, you can spend that time shopping online. It is Cyber Monday, after all. But be careful out there – don’t get virtually pepper sprayed.

As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.


As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.