An article this week in the Wall Street Journal, How Women Can Get Ahead – Advice from Female CEO’s, recounted opinions from 11 women CEOs of Fortune 500 companies about factors that fueled their careers and myths about the “advancement of women” they encountered along the way.
While the topic of gender differences and discrimination – both overt and subtle – fills volumes, I would suggest that most of the sage advice from these CEOs pertains increasingly to both women and men, especially as traditional gender roles have blurred – or been tossed out the window completely.
While many experts, including the legendary Jack Welch, believe that achieving superior performance – with accountability and external benchmarking – is the be-all end-all for success, a number of additional skills and attributes were cited, several of which included:
- Take risks: Angela Braly, CEO, WellPoint, advises, “Take the worst, messiest, most challenging assignment and then take control.”
- Demonstrate a strong work ethic: Make that super-strong
- Pursue new skills relentlessly: Denise Morrison, during her rise to CEO of Campbell Soup, served as VP of marketing and actually worked in a manufacturing plant to learn how the supply chain worked.
- Take responsibility for the dynamic around you: Maggie Wilderotter, CEO of Frontier Communications, cites situations of making points in boardrooms and being discounted. When the same point was made later by a male, she took action by stopping the conversation and saying, “Do you realize I said that ten minutes ago?”
- Don’t wait to get noticed: While Wilderotter agrees that performance is the “ticket to the dance,” she also notes that all is not fair in the workplace. She advises, “Look for opportunities to stand out from the crowd. When you hit a goal, speak up… A lot of women think the myth is true, that if you just do a good job and work hard, you’ll get recognized. That’s not the case.”
The last two points underscore the importance of good communications and applying public relations strategies. While appropriately tooting your own horn is vital to your career, doing it effectively yet graciously can be tricky. A few tips:
- Cite your results objectively with facts and figures. Don’t call them great; let others be the judge.
- “Merchandise” your results with clear messages. Include “context” for how and why your work provided value for your client and your company. In other words, what’s the takeaway and why should someone be impressed?
- Share credit with others. Acknowledge colleagues above and below you and/or clients, while also pointing out your role.
- Note challenges you encountered and how you overcame them to show hard work and creativity/problem solving.
- Provide positive feedback you’ve received along the way; record this as you go so you don’t forget.
- Make suggestions for next steps and future projects.
Heather Bresch, CEO of Mylan Pharmaceuticals sums up the best way to avoid bias by emphasizing that we can all work diligently to “establish an environment where good ideas can come from anyone – young, old, man, woman, assistant, executive – and opportunities are open to everyone.”
We’d love to hear about a situation you encountered that stymied your progress – and how you responded?
Photo: Career Advancement Blog
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
