Those who know me best know my personal credo: You live your life; I’ll live mine.
It’s not meant to be antisocial or rude. It’s actually meant to be polite and unobtrusive. And it’s one reason I personally love what technology has done for civilization.
By “you live your life; I’ll live mine,” here’s what I mean: Move on with your life. Even if you see me in your lines of sight, don’t involve me in your life. Inflicting yourself upon others is what I consider to be the definition of rude.
I see what you’re doing by holding the door open, or holding the elevator, or slowing down to a stop in your car as I’m walking by (as not to startle me, I guess?). But don’t. It’s a very kind gesture, but think about it…by having me run 20 feet in heels, holding my bag, coffee and phone, to the door you’re begrudgingly holding open, you’re really just inconveniencing me – and you (see [humorous] video demo here).
And here’s where we you-live-your-life-I’ll-live-mine’ers really see beauty in mobile technology. I read everyday how Blackberries, iPhones, email, Facebook and the likes are creating a society void of personal interactions, blah, blah, blah. But I see Blackberries and iPhones as liberators and tools that bring me closer to those with whom I want to interact.
You’re holding the door open? Fine, I’ll stop and look down at my phone until you let the door slam. I’ll open up Facebook and see what article my best friend just posted. You want to chat it up in the elevator when I don’t even know you? Nope, I’m busy checking a very important email from a client. Instead of interacting with you, I’ve put technology to good use to interact with people with whom I have some sort of relationship.
Yes, I know I sound like a complete curmudgeon and the epitome of antisocial, and I will admit that there’s a difference between holding the door open and letting it slam in someone’s face. But I think I’m just saying what we’re all thinking.
While so many complain about how much technology can keep us apart, don’t we all thank it for that at the same time? Come on, I work really hard to get my clients into stories that end up in people’s inboxes or on Facebook or retweeted. So please, people, let us use our elevator time to read them.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.