Did the deadline to enroll in benefits already pass? Where do I find information on open internal positions? That company sponsored volunteer day must be coming up, right? There’s no doubt someone sent an initial email or posted this information on your company’s intranet, but employees either missed or overlooked it. So, why is this happening, and how can it be improved?
Perhaps the issue is lack of employee engagement; after all a recent Gallup Poll suggests 51 percent of the U.S. workforce is not engaged. If you believe lack of engagement is the sole reason employees keep missing internal news and it is what it is, stop reading, and pray for a miracle to fix your internal messaging strategy.
Still here? Be forewarned that our solution to “how do I ensure employees at all levels in our organization are aware of important company news?” isn’t sexy, but it’s proven. And no, it’s not an app! To cut down on those pesky one-off emails and streamline comms, we’ve helped several clients launch a timely and conversational e-newsletter with great results. Think theSkimm for internal company news. The newsletter mixes important info, written in a fun, whimsical manner, with human interest content (i.e., employee profiles, volunteering recaps, etc.) that employees are likely to read. Combining the two increases the likelihood that employees don’t overlook news about deadlines and initiatives. Regardless, employees have one communication that they can refer back to as they have questions throughout the week. Each piece of summarized content also contains a link to the company’s intranet or internal blog, if the employee wants a deeper dive.
Still dubious about the effectiveness of an e-newsletter? The analytics we track affirm the positive client feedback. We’re able to track total newsletter opens, most popular newsletter links and more. A number of affordable newsletter providers, such as MailChimp, Constant Contact and Drip, make it easier than ever to quickly produce and distribute templated, well-designed e-newsletters. Over time, employees will come to appreciate receiving internal news at the same time each week via the same delivery tool. No more hollow, hodgepodge messaging delivered randomly (clogging up inboxes) throughout the week.
Whether you are just beginning to think about an e-newsletter or have one in place that needs a facelift, we can help you put a process in place that engages employees and cuts down on needless email.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.