It sounds like the introduction to a clever riddle, but this is the question marketers should be asking themselves as brands (and fans) move their activities increasingly online.
How is social media like a telephone?
Ten years ago, businesses could push out a website with a simple contact form and a few contact-us email addresses, but this is no longer the case. Customers are liking brands on Facebook, sharing their experiences on Twitter and posting their problems to forums. No longer just a space to promote your brand, social media is an incredible tool for connecting with your current customers to learn about their experiences and listen to their ideas. And yet, when it comes to answering those queries or managing current customer relations, brands are having trouble.
It is time to rethink how we use social media. In our latest white paper, Cookerly explores the best case scenario when a company uses social media to solve issues and retain customers and discusses how your company can take advantage of evolving customer relationships and social CRM in this digital age.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
No Comments