When it comes to pet peeves, my list is long and ever growing, ranging from drivers who fail to use turn signals, to cars taking up multiple spaces and people who read over your shoulder on the train. In recent years, however, one irritation has begun to reign supreme – the increasing use of texting and tweeting lingo in corporate communications and business emails. Example: “OMG. I just had the best idea. Can’t wait 2 share w/u, LOL!”
ARRRRGH!
Sadly enough, this doesn’t seem to be a passing fad. According to a recent poll of high school educators, 54 percent of those surveyed claim the “mobile phone text message language” is now creeping into teenagers’ schoolwork. Even worse, a few years ago New Zealand officials allegedly began allowing high school students to use “text speak” in their written national exams. A local newspaper provided some tongue-in-cheek (I think) examples; “We shal fite dem on d beaches” (Sir Winston Churchill) and “2b or nt 2b” (Shakespeare’s Hamlet). Yikes.
Look, I get it. We now live in an increasingly online world that’s populated with buzzwords, acronyms and slang. However, as someone who specializes in communications, I can’t stress how important it is to act and portray the image of a professional, regardless of your chosen field. And that goes for your writing. Experts warn that “casual communication” like text message lingo, instant message abbreviations, emoticons or even a quickly dashed off (and often misspelled) message from your iPhone or BlackBerry can shatter your chances of landing a new customer, making a potential sale or winning a certain position. While clients may forgive the occasional typo, frequent mistakes and ongoing casual communication could give them the idea that you’re sloppy or not to be taken seriously – and those types of misunderstandings can be costly when it comes to business. As one of my colleagues recently pointed out, people should try being more direct, use plain language and be clear when communicating.
Remember, there is a time and place for casual chatter. At the end of the day, customers are not your friends, so save the LOLs for a non-work acquaintance. You don’t know what might annoy someone, so the best plan is to keep it formal and professional. Craft thoughtful sentences and support your written communications with a polished verbal or personal presentation.
U can thnk me 4 this advice l8tr.
Here are a few more examples of the most hated “text talk” lingo, courtesy of a lunchtime poll of my colleagues.
- “Perf” instead of perfect. I don’t know why, but it bothers me.
- In emails, anything that has a hashtag annoys me. #lame
- LOL. Also: vacay and ROFL.
- Please spell out “pls” and “thx.” Thanks.
- In speech, I think “B.T. dubs” drives me slightly insane.

As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.


As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
I don’t even converse with my 18-year-old cousin via text too often anymore because her texts look like the samples above. I can’t!
Agreed, Brittney. I often have to look online to figure out all of the acronyms and abbreviations. It’s awful.
Lik dis if u cry evry time