As most know, BP mercifully announced their runaway Macondo well is permanently sealed, thus resulting in a lost summer along the Gulf Coast. The Deepwater Horizon saga played out for 153 days and released approximately 4.1 to 4.4 million barrels of oil (nearly 172 to 185 million gallons) into the Gulf of Mexico. It claimed 11 oil workers’ lives, ravaged local economies and coated wetlands and beaches with oil and dispersants.
As a long-time resident of Pensacola, Fla. and having spent much of my life living along the Gulf Coast, the continuing stream of news about the accident creates considerable uncertainty about the environment, local economy and residents’ way of life.
The Wall Street Journal recently reported that nearly half of the oil potentially remains in the Gulf of Mexico. According to the paper, an oceanographer at Florida State University told a government spill commission the oil is now buried along the coast and on the sea floor. Last month, scientists at the University of Georgia echoed similar concerns when they claimed that nearly 80 percent of the oil remained in the Gulf. These conclusions run completely opposite to the U.S. government’s estimate that the oil is degrading at a rapid rate.
In August, the Feds claimed that 75 percent of the oil released into the Gulf “had been cleaned up or broken down.” The government gave much of the credit to Mother Nature, as it is believed that calm/hot weather, evaporation, oil-eating microbes, etc. helped facilitate the clean-up process. Regardless of whose estimate is right, it has been a long, anxious summer in the region – and will remain so for quite some time.
In my conversations with local business owners, some had their sales cut in half during the much-anticipated summer tourist season, and they were already dealing with a recession. Many locals blamed the media for chasing away tourists to other beaches and destinations. The crisis, as noted in my previous column, also sent advertising, marketing and public relations professionals, elected officials, etc. scrambling to dispel the myth that beaches were closed, toxic wastelands. Ad campaigns reached a fevered pitch throughout the summer, but did little in the way to stem the monetary losses.
In the end, the summer was (mostly) an economic meltdown for those I spoke with about the spill. In its aftermath, there remains an ominous cloud of doubt over the Gulf Coast, as to whether the government and BP will fully restore this beautiful, tourist-dependent region and if the economic hangover will last. Many remain skeptical, but only time will tell.

As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.


As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
This certainly echoes our worries regarding the oil's presence in the Gulf. While not visible, it is what is invisible which is troublesome to both aquatic life and man.