Spring is here! It’s time to throw open the windows and wash away the dreariness of winter. If you’re like me you’ve got a long list of spring cleaning projects around your house. But before you grab your broom and dust pan, take a minute to see what spring cleaning you need to do at the office. No, I’m not talking about those crumbs in your keyboard – I’m talking about spring cleaning your marketing approach.
We’re almost a quarter of the way through the year. What do you have to show for it? Take a look in the nooks and crannies of your marketing plan and find whatever gook is slowing you down. Here are a few “cleaning” tips:
- Check your progress toward goals. Are you 25 percent of the way toward meeting your goals for 2010? If not, it’s time to get busy. Enough planning – get started on the work!
- Let in some fresh air. Today’s marketing environment changes quickly. If you’re following your marketing plan like a playbook, you may be missing out on some opportunities that didn’t exist when you wrote it in those dark days of December and January. Let in the “fresh air” of new ideas from co-workers.Watch a TEDTalk and get inspired. Do something to freshen up a bit.
- Toss out the trash. You may be holding on to some plans that don’t make sense anymore. Don’t waste time (and energy, and money) trying to push something across the finish line just because you said you would. Take a good, hard look at what you’ve got on your plate and toss out the tactics that aren’t going anywhere.
Now, doesn’t your marketing approach look all shiny and new? Let’s keep it that way!
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.