Missing: Simple tactics that make your marketing efforts even more effective. Last seen used by some of the most successful and popular brands. Responds best when applied by communications professionals, but easy-to-implement for most businesses and organizations, large and small.
Found: Four places where you could improve marketing your brand.
1. Email Signature Lines – This is a simple, no-brainer. A Microsoft survey found that 96 percent of respondents said their email load either increased or stayed the same over the last year. These emails are the perfect place to direct a captive audience to your services.
Take Cookerly’s email signature line as an example. As we celebrate our 20th anniversary, we’re letting everyone know with a simple logo attached to all of our email correspondences. Mine links to a video we created commemorating 20 years in business. You’ll also find links to our website, this blog and my Twitter page.
2. Working Website – You’re looking for a bank branch or where to buy fishing lure. The first place you look? The Internet, of course. And you’re much more likely to visit the establishment with a nice, working website. What’s more is that half of all local searches are performed on mobile devices, so sites also need to be useable on a smartphone or tablet. It doesn’t hurt to have a phone number listed on your site that can be dialed with one touch from a mobile device, or an address that will link directly to a map.
3. Social Media Widgets – While we’re on the subject, properly working websites should also include widgets that direct visitors to your social media channels. Don’t make your audiences search for them either, on a ‘Contact Us’ or ‘Social’ page. You maintain an active Facebook page and update Twitter every hour, so don’t let those efforts go to waste when no one knows how to get to those pages.
4. Customized Social Channels – Oh, your Facebook page isn’t too active and you tweet once a month, you say? Well, if you’re determined to use these channels, you have to make them work for you. Aside from coming up with your social media strategy and implementing regular communications with your communities, a great place to start is with the look and feel of your channels. You know what they say about first impressions…
Creating custom Twitter backgrounds, crafting an engaging Twitter bio, maximizing your Facebook Info page. These are all ways to work what Mark, Ev and Biz gave you.
Need help finding more missed marketing opportunities? The detec…er… PR pros at Cookerly are on the case.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.