Happy Earth Day! No doubt you’ve already heard or seen at least one news story about today’s 40th anniversary of the start of the environmental movement. For many of us, it’s hard to imagine just how different things were on Earth Day 1970. No Environmental Protection Agency, and no Clean Air or Clean Water Acts, either. No recycling bins. No Endangered Species Act. Many cities – including Atlanta – had no mass transit. But we did have leaded gasoline and cars that polluted at rates 20 times those of our cars today.
Times have definitely changed. Many of the environmental problems that were cause for protest in 1970 are now points of pride, as each of us can say that we’ve been a part of the solution.
And that’s the real lesson here. It’s been a long time coming, but in 2010 Earth Day is for all of us. What started 40 years ago as an environmental “teach-in” has today become part of our culture. What kindergartener doesn’t know about recycling? Who doesn’t know something about the impact our daily habits have on the environment? A movement of students wearing gas masks has become a culture of children who remind their parents to turn off the faucet while they brush their teeth.
Green. An excellent example of a good idea winning in the long run.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.