As a PR firm that works with several large companies in the coal, utility and alternative energy industry, we are continuously monitoring the proposed climate change legislation that is before the U.S. Senate. Earlier this year, the U.S. House of Representatives narrowly passed the greenhouse gas bill and now it’s poised for debate in the Senate. While politicians are wrestling with the exact version of this piece of legislation, American opinions are divided on the topic of climate change which makes it more important than ever that we recognize trends so that we can make appropriate recommendations to our clients.
In last week’s Pew Research Center for People & the Press survey that consisted of 1,500 adults, the number of people that say there is strong scientific evidence that the earth has gotten warmer over the past few decades is down to 57 percent from 71 percent in April of last year, as reported by the Associated Press. Toward that end, only 36 percent of participants said they believe human activities – e.g. emissions from power plants, factories and automobiles – are the chief cause for temperature increases. This is down from 46 percent from last year’s poll. These are still, of course, very significant numbers and shows just how divided we are.
We are following the ongoing debate for several reasons, as it will potentially impact our clients’ from several standpoints – e.g. increased capital and operation expenditures, brand image and more. It also has the potential to negatively impact household incomes of American families. For example, a family of four could possibly fork out an extra $1,870 in 2020 because of climate change measures (source: Heritage Foundation cost projections regarding the U.S. House version of the bill).
It also does not help calm fears when Douglas Elmendorf, director of the Congressional Budget Office, said before Congress last week that the U.S. House greenhouse gas bill will slow economic growth in the next few decades and cause “significant” job losses in the fossil fuel industry. On the other side of the issue, there are a large number who predict negative economic consequences if climate change legislation is not passed and it is essential that we know where the debate is headed so that our clients are positioned in the most favorable way possible regardless of the outcome.
These reports and comments serve as the catalyst for increased questions from our clients’ customers, employees and key audiences. It requires our agency to develop a wide range of strategies and tactics to counter misinformation and uncertainty for or against the bill. Whether it’s developing talking points for meetings, newsletter articles, letters to the editor, opinion editorials or more, the agency is constantly monitoring the debate and addressing issues as it pertains to the proposed legislation.
In closing, the touted benefits of this bill are creating plenty of attention and concern among executives and the general public. Even if Congress fails to get the bill passed the U.S. Environmental Protection Agency is reportedly poised to regulate emissions – per the carbon emissions endangerment finding that was released earlier this year. This wrinkle opens up a whole new can of worms, which we’ll discuss next time.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.