Nearly a week ago, Twitter celebrated its sixth birthday. Just six years ago, co-founder Jack Dorsey published the very first public Tweet to the world – probably unaware that his 24-character message would be the start to a colossal force.
Twitter now has 140 million active users and sees an average of 340 million tweets each day. Over the years, Twitter has impacted many brands by playing a key role in shaping their marketing strategy and providing a channel for businesses to interact with and receive feedback from their targets.
Many of my colleagues have noted some best practices and tips on using Twitter in past blogs. Here are a few to consider reading when you are pulling together a Twitter strategy for your business.
- Is Social Media Etiquette Necessary?: Holly shares insight on the best practices when using Twitter. It may seem difficult to respond to every mention, but she provides tips to help you manage your Twitter page and engage with your followers.
- Wag the Dog: How is managing your brand’s Twitter account like taking care of a new puppy? Like our canine companions, Twitter requires commitment, consistency, and a routine.
- Why Twitter is Better than Email: Matt outlines the similarities between emailing and Tweeting to contact key media and influencers. In addition, he gives examples of how he’s seen businesses use Twitter as a powerful customer service tool.
- Twitter + Good Customer Service = Good PR: Speaking of customer service, Lindsay describes how the most simplistic form of interaction can be the most meaningful when engaging with an audience.
Twitter, along with other social media channels, has proven to be an effective tool for businesses to increase awareness, listen to feedback from their audience, understand their influencers’ sentiments and even extinguish issues before they build momentum. Our team is aware of the many ways that digital marketing will improve your company’s bottom line. Contact us to learn how we can help boost your business’ success.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
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