Public relations professionals are storytellers. But for all the mission statements, press releases and company credos, we have a tough time telling our own stories. Even my own parents have cornered me at a family outing to ask, “What do you do at work?”
What do PR professionals do? What do they really think about PR issues? What goes on behind the scenes?
Television series like Mad Men and The Newsroom have painted a fantastic picture of the media and communications industries, but we are still debating the definition of public relations.
That’s why Cookerly has launched a new series to answer your public relations questions. In Cookerly Unscripted, we take a look at the folks working behind the scenes and find out what PR pros have to say about the industry, marketing and communications – in their own words.
It’s only fitting that the first episode features Beth McKenna discussing the value of storytelling. Beth even shares a story of her own.
Take a look and tell us what you think – maybe even ask a question yourself.
New episodes of Cookerly Unscripted will air at Cookerly.com and on YouTube on Wednesdays bi-monthly.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.