PRecruiting
Progressing in a career is much like traveling down a road to your paradise destination. First, you designate where you ultimately want to be and then choose the best route to get there in a timely…
A Temporary Change In Temporal Measurement, and Other Timely Thoughts
(April 2014) The recent beginning of Daylight Saving Time (DST) reminded me of how confusing the whole idea of springing forward and falling back was when I was a child. “How can we just change the…
Social Media Measurement and PR
Measure, Analyze, Measure: The Takeaways from #RaganMeasure in Washington DC On Feb. 18 and 19, Cookerly sent three of us to DC for the Ragan PR and Social Media Measurement Conference, where leaders from many types…
You Can’t Bank on a Broken Brand. Just #AskJPM.
Last week JPMorgan Chase executed what (in hindsight) it admits was a “bad idea.” As you’ve probably heard, the company did what thousands have done before them — scheduled a Twitter Q&A session. The disastrous results…
Swift, decisive responses avert PR crises for Royal Caribbean and Papa John’s
While there are numerous examples of companies handling issues and crises poorly (read some of our blog posts about them here, here and here), we also like to recognize those companies that respond swiftly and appropriately…
The Lasting Effects of the Football Star and his Fake Dead Girlfriend
By now, we’ve all read the story. We’ve seen the interviews and heard the voicemails. Some believe Manti Te’o is the naïve victim of an incredibly elaborate hoax. Others firmly hold he helped to create the…
A PR Practitioner’s Resolutions
Not only does January mark the New Year, it also marks the beginning of my second year at Cookerly Public Relations. With that in mind, I thought I would take the time to reveal my resolutions…
Hurricane Sandy Spikes Creativity in Staying Connected
On a typical day, we use our cell phones to read and respond to email, check social media profiles and access bank accounts, but what have become routine tasks only scratch the surface of what these…
The Trouble with Twitter
What do Kenneth Cole, CNN’s Roland Martin, Ashton Kutcher and Greek triple jumper Paraskevi Papachristou have in common? All found themselves backpedaling following controversial remarks made on Twitter. In recent years, the social media channel has…
Reaching Out to Brands on Social Media: Friend or Foe?
Taco Bell and Old Spice recently interacted with each other on Twitter, as reported by PR Daily. When Old Spice tweeted “Why is it that ‘fire sauce’ isn’t made with any real fire? Seems like false…
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.