Influencer Marketing: How to Tap into the “Cool” Kid
Even in high school, it was hard to be cool if you were trying to “buy” cool. Authenticity was a primary component of what separated cool from the “me too crowd.” Just as many a high…
Cookerly PR Recognized for Top Programs and Projects at 2014 PRSA | GA Phoenix Awards Program
ATLANTA – Fall 2014 – Cookerly Public Relations, a leading Atlanta-based public relations and marketing communications agency, was honored with six Phoenix Awards and five Awards of Excellence during the Public Relations Society of America, Georgia Chapter’s annual award celebration on November 7th…
Public Relations, Prankvertising and Flying Penguins…
Who doesn’t love a good prank – especially with April Fool’s Day imminent…
Incorporating humor and even trickery into mainstream marketing and public relations is a longstanding practice that can be both smart and entertaining. However, a new wave called “prankvertising” (a real word) goes way beyond updated versions of Candid Camera stunts or extreme episodes from reality show take-offs inspired by Ashton Kutcher’s Punk’d from MTV.
Say “cheese”
I have a confession to make. I might be a wee bit addicted to BuzzFeed – you know, the website responsible for cranking out ‘listicles’ such as the “47 Greatest Dog GIFs of 2013” or “12…
Showcase Your Media Coverage and Grow Your Influence
On Tuesday, I discussed how to utilize media coverage to instill a sense of pride among employees and other stakeholders, to demonstrate value to the C-suite and to extend your brand’s reach via social channels. In this post, I’ll look at four more tactics to leverage your positive coverage – consider this the “advanced class.”
A Strategic Public Relations Effort is Essential for Small Businesses
For many small businesses, the painfully slow recovery of the national economy has been difficult to navigate. The Christian Science Monitor reported earlier this year the recession that ended more than three years ago has been…
PR in an NFC World
Let’s talk about something that wasn’t announced at yesterday’s Apple event: NFC. NFC, or near field communication, is a technology that allows two devices in close proximity to “talk” to each other. Whether you wave your…
The Top Posts of 2012 (So Far!)
With the Summer Olympics just over a week away, we decided to host our own “games” here at PeRceptions to find out what are our most popular blog posts of 2012. From agile marketing to op-eds,…
OMG, That’s Totes Not Kewl :(
When it comes to pet peeves, my list is long and ever growing, ranging from drivers who fail to use turn signals, to cars taking up multiple spaces and people who read over your shoulder on…
You Are Not Your Audience
As PR pros, one of the first lessons we learn is that to deliver real results for our clients (and their bottom lines), we need to take ourselves out of the equation. The second lesson is…
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.