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Journalism

Faux Familiarity and Real Media Connections

Media RelationsBy Chris GlazierApril 29, 2013Leave a comment

A version of this article originally appeared on PR Breakfast Club on August 15, 2012. Digital marketing expert Mitch Joel wrote an interesting blog post last year called “The Art of Fake Familiarity.” In it, Joel…

Are You Milking Positive Media Coverage?

Brand Marketing, Media RelationsBy Jane StoutFebruary 19, 2013Leave a comment

Congratulations! You’ve been featured in a great media story that raises your organization’s profile and you’re basking in the glow. But that’s not enough. If you’re not leveraging positive placements, you’re missing out on ROI from your public…

The Lasting Effects of the Football Star and his Fake Dead Girlfriend

Issues Management, Social MediaBy Emily RiosJanuary 29, 2013Leave a comment

By now, we’ve all read the story. We’ve seen the interviews and heard the voicemails. Some believe Manti Te’o is the naïve victim of an incredibly elaborate hoax. Others firmly hold he helped to create the…

Medium is the Message

Social MediaBy Holly GrandeAugust 20, 2012Leave a comment

Coined by Marshall McLuhan, the phrase “the medium is the message” is a staple in communications 101 courses. The idea is that the way a message is transmitted plays an integral role in how the message…

Prevailing over the Paradox of Personalization

Brand Marketing, Digital Communications, Social MediaBy CookerlyAugust 16, 2012Leave a comment

Where do you get your news? Now think about where your parents – or grandparents – got theirs. The answers are likely very different. My parents watched the local TV evening news, followed by a national…

Breaking News! This Headline is Wrong

Digital Communications, News & Notes, Social MediaBy CookerlyJune 28, 2012Leave a comment

In an effort to be first out of the gate, “verification” is one step in the breaking news process that doesn’t always make the cut. As Mashable already noted in the immediate aftermath of today’s healthcare…

Warren Buffett and the Value of a Good Source

Media RelationsBy Chris GlazierAugust 23, 2011Leave a comment

Last week, Warren Buffett started a national debate by writing an op-ed for the New York Times that made the case for raising taxes on the super-rich. Taxation has been a common topic ever since the…

Meet Journalists Where They Are – Online

Media Relations, Social MediaBy Chris GlazierMay 6, 2011Leave a comment

Social media and the internet have changed the way people get their news. According to the Pew Research Center’s recent “State of the News Media” survey, every major news outlet saw their audience stall or decline…

What happened to responsible journalism?

Media Relations, News & NotesBy CookerlyNovember 8, 2010Leave a comment

There have been a couple of news items recently that, as a former journalist, have really annoyed me. I have been gone from the other side of the “media divide” for almost two decades now and…

‘Sibling’ Rivalry

News & NotesBy CookerlyJuly 8, 2010Leave a comment

PR and journalism may be related, but they don’t always get along. In trying to reach my goal of becoming a writer, I have had to decide what type of writing I would enjoy doing. In…

Cookerly PR | Public Relations, Communications & Marketing Services
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Tim Pengelly, Design Director

Design & Creative Services

Tim PengellyAs design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.

With more than 25 years of experience as an award-winning designer of print, multimedia and web campaigns, Tim provides expertise in the creative development of branding campaigns, print collateral, advertising and digital media.

As an honor graduate of the Savannah College of Art and Design, he earned dual degrees in graphic design and illustration.

Interested in talking about creative services?

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Mike Rieman, Senior Vice President

Consumer, Corporate & Media

Mike RiemanAs a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.

Bringing more than two decades of experience in public relations and journalism, Mike leverages his background as a former news editor to develop media strategies that drive visibility and engagement. He has led award-winning campaigns for a variety of clients including Kaiser Permanente, YMCA and Georgia Film Academy. Among his most memorable projects is the highly successful launch of McDelivery, McDonald’s delivery service.

A native of Tulsa, Oklahoma, Mike earned his degree in speech communication from the University of Georgia. He is deeply engaged in the community, serving on the Board of Trustees for the Chattahoochee Nature Center and co-chairing the PRSA Georgia Healthcare Resource Group. An avid sports enthusiast and tennis player, he resides in Marietta, Georgia, with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE

Mike Touhill, Vice President

B2B, Telecommunications & Technology

Mike TouhillMike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.

In his previous roles, Mike has worked for global industrial companies; consumer, lifestyle and real estate brands; and academic institutions. He is an enthusiastic, team-first colleague and mentor who is passionate about the power of public relations.

Mike holds a B.A. in Mass Communications from Virginia Wesleyan University.

Interested in talking about B2B, telecommunications or technology?

CLICK HERE

Andrew Agan, Vice President

Consumer, Corporate and B2B Media Relations

Andrew AganAndrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.

A graduate of Georgia Southern University, Andrew serves on the school’s Department of Communication Arts Public Relations Advisory Board. He is also a member of the Atlanta Ronald McDonald House Charities Advisory Council. Passionate about professional development, Andrew enjoys mentoring junior staff members, helping them grow within the agency and achieve success in their careers.

Interested in talking about consumer, corporate or B2B media relations?

CLICK HERE

Showcasing fintech transformation

Cookerly has helped tell the story of Deluxe Corporation as a trusted business technology company to media, customers and Wall Street. Through robust media relations, investor days, NYSE activations, CEO and SME thought leadership and media tours, the team has built tier-one relationships resulting in breakthrough stories and segments. The agency has helped raise awareness for direct marketing services for financial institutions and payments-focused companies and products across small businesses sectors including restaurants, retail and more.

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napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

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Developing award-winning campaigns for OEM

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.

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Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

AF_Logo-color_NEW

Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.