A version of this article originally appeared on PR Breakfast Club on August 15, 2012. Digital marketing expert Mitch Joel wrote an interesting blog post last year called “The Art of Fake Familiarity.” In it, Joel…
Congratulations! You’ve been featured in a great media story that raises your organization’s profile and you’re basking in the glow. But that’s not enough. If you’re not leveraging positive placements, you’re missing out on ROI from your public…
By now, we’ve all read the story. We’ve seen the interviews and heard the voicemails. Some believe Manti Te’o is the naïve victim of an incredibly elaborate hoax. Others firmly hold he helped to create the…
Coined by Marshall McLuhan, the phrase “the medium is the message” is a staple in communications 101 courses. The idea is that the way a message is transmitted plays an integral role in how the message…
Where do you get your news? Now think about where your parents – or grandparents – got theirs. The answers are likely very different. My parents watched the local TV evening news, followed by a national…
In an effort to be first out of the gate, “verification” is one step in the breaking news process that doesn’t always make the cut. As Mashable already noted in the immediate aftermath of today’s healthcare…
Last week, Warren Buffett started a national debate by writing an op-ed for the New York Times that made the case for raising taxes on the super-rich. Taxation has been a common topic ever since the…
Social media and the internet have changed the way people get their news. According to the Pew Research Center’s recent “State of the News Media” survey, every major news outlet saw their audience stall or decline…
There have been a couple of news items recently that, as a former journalist, have really annoyed me. I have been gone from the other side of the “media divide” for almost two decades now and…
PR and journalism may be related, but they don’t always get along. In trying to reach my goal of becoming a writer, I have had to decide what type of writing I would enjoy doing. In…
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.