Is Your Personal Brand “the Bomb”?
I’m a what; a brand?! I’m not talking about your company’s brand, but your own personal brand or image. Thinking of yourself as a brand empowers you to think bigger – to create a larger-than-life you…
In Praise of Colgate’s Timely Super Bowl Message
The upcoming Super Bowl 50 broadcast of February 7, 2016, is a short film festival of sorts with celebrated commercials packing a punch into multi-second vessels surrounding and adjacent to the sporting clash. Many companies have…
Cookerly Helps Arthritis Foundation Launch New Brand, Raise Awareness
ATLANTA – June 2015 – Cookerly Public Relations recently helped raise awareness of the Atlanta-based Arthritis Foundation and its key priorities with a series of high-profile media stories during National Arthritis Awareness month (May). Additionally, the…
McCants Can’t be Serious
Last month, Rashad McCants, a former University of North Carolina (UNC) men’s basketball player, said in an interview with ESPN’s “Outside the Lines” that he took “paper classes” at UNC and wasn’t required to attend class.…
Moynihan Book Abstract – Work Smarts
Previously we posted an article introducing firm friend Sean Moynihan and his monthly MBA (Moynihan Book Abstract). Sean is a big reader and lover of business books and he created his own template to give others a glimpse into the “hot and trending” business books. Here is a quick peak at his latest Abstract. If you would like to receive Sean Moynihan’s business book abstracts, write to him at Sean.Moynihan@AvisonYoung.com
A Temporary Change In Temporal Measurement, and Other Timely Thoughts
(April 2014) The recent beginning of Daylight Saving Time (DST) reminded me of how confusing the whole idea of springing forward and falling back was when I was a child. “How can we just change the…
Public Relations, Prankvertising and Flying Penguins…
Who doesn’t love a good prank – especially with April Fool’s Day imminent…
Incorporating humor and even trickery into mainstream marketing and public relations is a longstanding practice that can be both smart and entertaining. However, a new wave called “prankvertising” (a real word) goes way beyond updated versions of Candid Camera stunts or extreme episodes from reality show take-offs inspired by Ashton Kutcher’s Punk’d from MTV.
Say “cheese”
I have a confession to make. I might be a wee bit addicted to BuzzFeed – you know, the website responsible for cranking out ‘listicles’ such as the “47 Greatest Dog GIFs of 2013” or “12…
Sochi: A Lesson in Perception Management
The 2014 Winter Olympics are underway in Sochi – and without incident so far, thankfully. The watching world has been able to focus instead on a stunning opening ceremony full of special effects wizardry and historical…
The “Final Four” PR Lessons from March Madness
Call me crazy, but I love March. It’s that time of year when the weather starts to warm up (at least in the South), the pollen count reaches epic proportions, baseball spring training begins and college…
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.