Is Your Personal Brand “the Bomb”?
I’m a what; a brand?! I’m not talking about your company’s brand, but your own personal brand or image. Thinking of yourself as a brand empowers you to think bigger – to create a larger-than-life you…
I’m a what; a brand?! I’m not talking about your company’s brand, but your own personal brand or image. Thinking of yourself as a brand empowers you to think bigger – to create a larger-than-life you…
ATLANTA – June 2015 – Cookerly Public Relations recently helped raise awareness of the Atlanta-based Arthritis Foundation and its key priorities with a series of high-profile media stories during National Arthritis Awareness month (May). Additionally, the…
Last month, Rashad McCants, a former University of North Carolina (UNC) men’s basketball player, said in an interview with ESPN’s “Outside the Lines” that he took “paper classes” at UNC and wasn’t required to attend class.…
Previously we posted an article introducing firm friend Sean Moynihan and his monthly MBA (Moynihan Book Abstract). Sean is a big reader and lover of business books and he created his own template to give others a glimpse into the “hot and trending” business books. Here is a quick peak at his latest Abstract. If you would like to receive Sean Moynihan’s business book abstracts, write to him at Sean.Moynihan@AvisonYoung.com
(April 2014) The recent beginning of Daylight Saving Time (DST) reminded me of how confusing the whole idea of springing forward and falling back was when I was a child. “How can we just change the…
Who doesn’t love a good prank – especially with April Fool’s Day imminent…
Incorporating humor and even trickery into mainstream marketing and public relations is a longstanding practice that can be both smart and entertaining. However, a new wave called “prankvertising” (a real word) goes way beyond updated versions of Candid Camera stunts or extreme episodes from reality show take-offs inspired by Ashton Kutcher’s Punk’d from MTV.
I have a confession to make. I might be a wee bit addicted to BuzzFeed – you know, the website responsible for cranking out ‘listicles’ such as the “47 Greatest Dog GIFs of 2013” or “12…
The 2014 Winter Olympics are underway in Sochi – and without incident so far, thankfully. The watching world has been able to focus instead on a stunning opening ceremony full of special effects wizardry and historical…
Call me crazy, but I love March. It’s that time of year when the weather starts to warm up (at least in the South), the pollen count reaches epic proportions, baseball spring training begins and college…
Santa Claus, the Tooth Fairy, the Easter Bunny – all brand promises gone awry. But our parents had it right. These major disappointments were merely preparation for the big stage; preparation for our move into the…
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
With more than 25 years of experience as an award-winning designer of print, multimedia and web campaigns, Tim provides expertise in the creative development of branding campaigns, print collateral, advertising and digital media.
As an honor graduate of the Savannah College of Art and Design, he earned dual degrees in graphic design and illustration.
As a senior vice president at Cookerly, Mike Rieman is a strategic communications leader specializing in media relations and reputation management. With a proven track record of securing high-profile placements in top-tier outlets such as The New York Times, The Wall Street Journal, CNN and USA Today, he excels at crafting compelling narratives that resonate across print, broadcast and digital platforms.
Bringing more than two decades of experience in public relations and journalism, Mike leverages his background as a former news editor to develop media strategies that drive visibility and engagement. He has led award-winning campaigns for a variety of clients including Kaiser Permanente, YMCA and Georgia Film Academy. Among his most memorable projects is the highly successful launch of McDelivery, McDonald’s delivery service.
A native of Tulsa, Oklahoma, Mike earned his degree in speech communication from the University of Georgia. He is deeply engaged in the community, serving on the Board of Trustees for the Chattahoochee Nature Center and co-chairing the PRSA Georgia Healthcare Resource Group. An avid sports enthusiast and tennis player, he resides in Marietta, Georgia, with his wife and two children.
Mike Touhill is vice president at Cookerly Public Relations, where he helps lead traditional, social and digital media programs for B2B and B2C clients in packaging, telecommunications and technology, among other industries. As a communication leader, he develops and executes public relations strategy, provides proactive and reactive counsel to C-level executives and secures earned media coverage for client initiatives and product.
In his previous roles, Mike has worked for global industrial companies; consumer, lifestyle and real estate brands; and academic institutions. He is an enthusiastic, team-first colleague and mentor who is passionate about the power of public relations.
Mike holds a B.A. in Mass Communications from Virginia Wesleyan University.
Andrew Agan is a vice president at Cookerly Public Relations, overseeing the agency’s internship program and leading media relations, content strategy and social media initiatives. He provides counsel and executes campaigns for clients across various sectors, including finance, healthcare, hospitality, technology, automotive and many others. Andrew excels at crafting compelling stories and building media relationships, resulting in clients being featured in notable outlets such as CNBC, Associated Press, Business Insider, Fox Business, HBO, Inc. Magazine, Sirius XM, The Wall Street Journal and USA Today, among others.
A graduate of Georgia Southern University, Andrew serves on the school’s Department of Communication Arts Public Relations Advisory Board. He is also a member of the Atlanta Ronald McDonald House Charities Advisory Council. Passionate about professional development, Andrew enjoys mentoring junior staff members, helping them grow within the agency and achieve success in their careers.
Cookerly has helped tell the story of Deluxe Corporation as a trusted business technology company to media, customers and Wall Street. Through robust media relations, investor days, NYSE activations, CEO and SME thought leadership and media tours, the team has built tier-one relationships resulting in breakthrough stories and segments. The agency has helped raise awareness for direct marketing services for financial institutions and payments-focused companies and products across small businesses sectors including restaurants, retail and more.
NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.
Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.
Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.
The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.