YAHOO! FINANCE – Christmas came early for menswear retailers this year.
With the men’s category already on the upswing, Father’s Day provided a significant boost in business to department and specialty stores across the country. Despite ongoing macroeconomic and political issues, consumers turned out in force to honor the men in their lives.
The PGA Tour Superstore registered strong sales for Father’s Day, in apparel and hard goods.
“Golf already has strong momentum, but when the U.S. Open and Father’s Day come together, you really see that energy accelerate,” said Troy Rice, CEO. “It’s a moment when engagement spans the full spectrum, from those just getting into the game to players who are out every weekend. At PGA Tour Superstore, we’re seeing strong sales momentum and clear customer demand across key categories, including Spider Tour putters, high-lofted woods, golf balls like Pro V1, Chrome Soft and TP5, game-improvement technology like Shot Scope LMQ, and accessories such as Ghost Golf bags.”
The U.S. Open was played at Shinnecock Hills Golf Club on Long Island from June 18 to 21, ending on Father’s Day.
Rice said for the holiday, the 82-unit chain sells a disproportionate amount of apparel, particularly polos. “That’s our number-one — polos are the name of the game,” he said. Interestingly, with the nation’s 250th anniversary approaching, the stores sold a lot of Americana-themed shirts from Vineyard Vines, TravisMathew, Johnnie-O, Calloway and Peter Millar.
With more than two decades of experience in public relations and journalism, Mike is a strategic communications leader who focuses on media relations and reputation management.