ABA BANKING JOURNAL – With ongoing disruption and economic pressures from COVID-19, wealth management divisions and advisers have no shortage of challenges to confront—from increased need for virtual practices and cybersecurity to post-election volatility and client demands for more customized service.
There is no doubt the pandemic has caused wealth practices to reevaluate what they’re doing, how they’re doing it, and what needs to change—regardless of when a post-COVID new normal arrives. The wealth management divisions that will experience rapid growth will be ones that have a clear strategy for growth, operational efficiencies and risk mitigation—grounded in a reimagined vision and purpose.
A good question to ask is: How well has your bank articulated a compelling value proposition in the marketplace, redefined products and services and redesigned ways of doing business? Now is the time to reinvent wealth management across the industry.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.