WASHINGTON POST – Is the travel industry serious about protecting the environment? Or is it just hyping negligible environmental efforts — otherwise known as greenwashing — to make a quick buck off your next vacation?
Y. Murat Ozguc has started to wonder. As the owner of Travel Atelier, a Turkish tour operator, he regularly inspects hotels in Europe that claim to be environmentally friendly. He asks them pointed questions about how they’re protecting the planet.
The answers he gets are disappointing. Hotel managers will wave at a lone solar panel on the roof or mention a recycling program, often mandated by local authorities, he says. “If even that.”