WASHINGTON POST – Is the travel industry serious about protecting the environment? Or is it just hyping negligible environmental efforts — otherwise known as greenwashing — to make a quick buck off your next vacation?
Y. Murat Ozguc has started to wonder. As the owner of Travel Atelier, a Turkish tour operator, he regularly inspects hotels in Europe that claim to be environmentally friendly. He asks them pointed questions about how they’re protecting the planet.
The answers he gets are disappointing. Hotel managers will wave at a lone solar panel on the roof or mention a recycling program, often mandated by local authorities, he says. “If even that.”
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.