FSR MAGAZINE by Tom Riccio – Throughout the evolving stages of COVID-19, your brand will benefit if you’re presenting a cohesive, well-executed safety strategy. While branding should always highlight a restaurant’s unique “personality,” make sure people know you’re serious about the pandemic, and a top priority is keeping them safe.
Adhering to basic personal protective equipment (PPE) requirements and industry standards to pass public health inspections is table stakes—but not sufficient. That a restaurant’s survival depends on how customers perceive its COVID-19 strategy is supported by a recent Zagat’s Future of Dining survey. Nearly three quarters of 6,500 diners polled said health and safety was by far the biggest factor to influence their decision to dine out in the coming months. Read more.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.