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Category Archives: Digital Communications

Give ‘Em the Old Razzle-Dazzle When Conducting Your Next Virtual Presentation

Brand Marketing, Digital Communications, Media RelationsBy Stephen BrownSeptember 14, 2020

This week we helped a global automotive company virtually roll out an augmented reality platform to help remote technicians get under the hood of cars located miles away, hot on the heels of helping a high-profile…

From Virtual to Very Real: How VR Can Impact the Public Relations Space

Brand Marketing, Digital Communications, Media RelationsBy Alejandra GallegosJuly 2, 2019Leave a comment

A metal chute to my right, a timer to my left, and a large conveyor belt in front of me—I quickly grabbed an oversized box off the belt and tossed it down the chute. When I…

Social Media Week: How B2B Brands Can Leverage Instagram

Brand Marketing, Digital Communications, Social MediaBy Jeremy JuhaszMay 7, 2019Leave a comment

I had the pleasure of attending Social Media Week in New York City, which brought together many of my peers in the digital space. Sessions were chocked-full of insightful and inspirational examples, including how some companies,…

What Makes for Great Video Content in a Saturated World?

Brand Marketing, Digital Communications, Social MediaBy Frank ReddyJanuary 31, 2019Leave a comment

In an age when anybody with a smart phone can film something and share it, we are inundated with both good and bad videos from all over the world. Consumers know what they like and what…

Being Part of the One Percent Creates Value for Clients and PR Professionals

Digital Communications, Social MediaBy Andrew AganNovember 16, 2018Leave a comment

While attending PR News’ Facebook Boot Camp & Social Media Summit, James Nickerson, lead instructor for digital marketing at General Assembly, caught my attention with his opening comments at the conference. “Everyone in this room is…

Marketing Through a Virtual World and New Realities

Digital CommunicationsBy Ben RicklesOctober 17, 2018Leave a comment

Bob Dylan famously sang, “the times, they are a changin’.” In today’s world, not even our own realities are safe from this adage as companies continue to invest in virtual, augmented and mixed reality technology. However,…

Artificial Intelligence is Here to Stay – So Are PR Pros

Blog, Culture, Digital Communications, Media RelationsBy Beth McKennaAugust 21, 2018Leave a comment

Artificial Intelligence (AI) has been around for decades.  Whether when futuristically depicted in the movies or through early products demonstration in the 1950s, AI has sparked rampant debate for more than 60 years. But the conversation…

Everyone Loves a Great Podcast

Brand Marketing, Digital CommunicationsBy Tracy PadenApril 25, 2018Leave a comment

It turns out I’m not the only person at Cookerly with a penchant for podcasts. Following my post about the marketing potential of podcast advertising, I’ve discovered quite a few of my Cookerly colleagues have their…

Podcasts: A Better Way to Advertise?

Brand Marketing, Digital CommunicationsBy Tracy PadenApril 4, 2018Leave a comment

Any time a product or service is able to fully capture my loyalty and admiration I like to stop and ask why. So when I purchased a pair of MVMT sunglasses, shopped for a family set…

Rethinking an old approach to internal communications

Digital CommunicationsBy Robert BealJanuary 22, 2018Leave a comment

Did the deadline to enroll in benefits already pass? Where do I find information on open internal positions? That company sponsored volunteer day must be coming up, right? There’s no doubt someone sent an initial email or…

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Mike Rieman

Consumer, Corporate & Media

mike riemanAs senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.

Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.

Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Marietta with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

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Developing award-winning campaigns for OEM

Cookerly helps steer major corporate and executive initiatives for the nation’s #1 luxury automaker including recent award-winning programs such as “Greatness Lives Here” and “No Limits,” initiatives designed to empower the next generation through community activism and education. We recently helped launch the Mercedes-Benz A-Class vehicle line including MBUX artificial intelligence including tie-ins with the Super Bowl, Ludacris and the Ron Clark Academy. Leveraging paid, earned, shared and owned media, the Cookerly team supports MBUSA across both external and internal channels.

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Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

Emily Rios

Consumer, Healthcare & Integrated Marketing

As vice president at Cookerly, Emily Rios leads media relations, internal communications and integrated marketing programs for consumer, healthcare, real estate and non-profit clients.

Emily has an excellent track record in building and maintaining relationships with the media and has landed significant placements with CNN, USA TODAY, CNBC, U.S. News and World Report and more. She spearheads internal campaigns for Mercedes-Benz USA and Novelis, as well as integrated marketing and social media programs for Pinewood Forest, a new urbanist community adjacent to the second largest movie studio in the country.

Emily has more than 15 years of experience in communications and has worked on a number of award-winning campaigns for clients such as SunTrust, Shepherd’s Men and Mercedes-Benz USA.

Emily graduated cum laude from Spring Hill College in Mobile, AL with a degree in communication arts and is a member of the PRSA Georgia Chapter. Emily resides in Smyrna with her husband and two sons.

Interested in talking about consumer, healthcare or integrated marketing?

CLICK HERE

Tim Pengelly

Creative Services

Tim PengellyAs design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.

With more than 20 years of experience as an award-winning designer of print, multimedia and web campaigns, Tim provides expertise in the creative development of branding campaigns, print collateral, advertising and digital media.

As an honor graduate of the Savannah College of Art and Design, he earned dual degrees in graphic design and illustration.

Interested in talking about creative services?

CLICK HERE

Matt Cochran

Corporate Communications

matt cochranAs a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.

Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.

Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.

Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.

A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).

Interested in talking about corporate communications?

CLICK HERE

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Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.