Public relations professionals are storytellers. But for all the mission statements, press releases and company credos, we have a tough time telling our own stories. Even my own parents have cornered me at a family outing to ask, “What do you do at work?”
What do PR professionals do? What do they really think about PR issues? What goes on behind the scenes?
Television series like Mad Men and The Newsroom have painted a fantastic picture of the media and communications industries, but we are still debating the definition of public relations.
That’s why Cookerly has launched a new series to answer your public relations questions. In Cookerly Unscripted, we take a look at the folks working behind the scenes and find out what PR pros have to say about the industry, marketing and communications – in their own words.
It’s only fitting that the first episode features Beth McKenna discussing the value of storytelling. Beth even shares a story of her own.
Take a look and tell us what you think – maybe even ask a question yourself.
New episodes of Cookerly Unscripted will air at Cookerly.com and on YouTube on Wednesdays bi-monthly.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.