With the Summer Olympics just over a week away, we decided to host our own “games” here at PeRceptions to find out what are our most popular blog posts of 2012. From agile marketing to op-eds, our team has written some thoughtful, fun and interesting articles. We took a look at our data to find out what articles you liked best.
Most Read: Warnings of the coming robot apocalypse must have struck a chord because Holly’s post on Facebook and Google advertising tops out with the most views of posts made this year. “Big Brother Facebook Is Watching” discusses how advertising algorithms are becoming more intelligent and what that means for PR.
Longest Read: In our March white paper, we asked readers to consider the effect of Facebook’s Timeline layout for brands. Visitors spent, on average, 10 minutes reviewing Candace’s points and suggestions about the major change.
Do We Have Your Attention?: Tracy sure did when she shared “Three Reasons Not to Hire a PR Firm.” Among the top 10 most popular posts, Tracy’s unconventional advice had the highest rate of pages per visit.
Top Topic: With two articles on Facebook already in our list, it’s no surprise that “Social Media” is our most sought after topic in 2012.
Legacy Post: In December, Jane reminded us that “Failing to Plan is Planning to Fail.” Her advice to keep notes, create a safety net and establish boundaries continues to attract readers in 2012.
Reviewing visitor data and analytics can be a fun exercise, but it’s also a valuable tool in learning more about your audience and the topics they are interested in. By periodically reviewing your web analytics, you can find out what topics resonate most with your audience, the keywords they are using to find your website and what topics keep visitors around to explore other pages.
Have you made any interesting finds when reviewing your analytics data?
Image Credit: Baalel
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.