It’s a good thing the game was entertaining and the halftime show didn’t completely put me to sleep because the commercials were … what’s the word I’m looking for? … boring!
With million-dollar investments on the line, it’s no surprise that we all have high expectations for Super Bowl commercials. Normally, I’m not disappointed, but I’m going to say it: 2011 was a dud. Minus a few highlights, it was underwhelming to say the least. I’ll start with the best:
— Audi takes the top prize for me. The “escape from old luxury” commercial was great. I think my fellow Super Bowl watchers and I said “oh my spleen” and “hit ‘em with the Kenny G.” more times than I care to admit.
— Most people had already seen the VW/Darth Vader commercial before it even aired. Pre-game buzz about this one resulted in approximately 13 million YouTube hits before the game even kicked off. I’ve got to admit that it’s cute. [So is the little boy who played the part.]
— There seems to be a lot of love for the Chrysler/Eminem spot. I think my favorite part was his song looped in with the moving voiceover. Which means, it was a good song, not necessarily a good car commercial.
— Before I saw the Doritos commercial (the one with the guy licking cheese off the other guy’s finger), I heard that people would either “love it” or “hate it.” The other option they neglected to mention is that a collective “EWW!” might be heard across the world.
— Bud Light, Pepsi Max, Coke: What were you thinking?
Good or bad, Super Bowl commercials always spark fun debate. What did you think?
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
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