Today’s shift from pouring rain to sunny skies got me thinking – I love the weather. Arguably one reason is the weather’s impact on my hair style. Curly or straight is a tough decision at 6 a.m., so I just use the forecast as my guide.
In all seriousness, I also love the weather because of the huge role it plays in our daily lives. Think about it. It’s raining on Sunday afternoon so you curl up with a blanket and watch movies. It’s cool and clear so you head straight home from work to take the dog to the park. And the ultimate weather phenomenon that can make or break a day for children across America – snow. No doubt, the weather can determine the direction of your day.
Weather also plays a huge role in public relations. As a smart PR person, you must be aware of the climate when you pitch a story – both literally and figuratively. If a reporter is slammed covering the worst blizzard in 30 years, you need to make your pitch fit what he or she needs at the moment, or save it for a more opportune time.
It’s the same with launching a new product, video or service. The timing of the launch is just as important as what’s being launched. An innovative new product could fail because your target audience is paying attention to something else and misses the connection. Conversely, a video about firework safety may garner lots of views right before the Fourth of July.
The point: do your homework. Always be on the lookout for smart ways to get the most mileage out of whatever you do. There’ll be snow in August before you regret the decision.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.