J.D. Salinger. The name alone evokes a mysterious feeling. Who was this man? What motivated him? Like most literary nerds, I’ve had questions for years that mostly went unanswered. That is until recently. A new documentary by respected filmmaker Shane Selerno that recently aired on PBS affiliates, took a closer look at the life of the author most well-known for “The Catcher in the Rye.”
Tracing his roots back to his youth as a privileged child who attended prestigious schools, the documentary provides a fair look at what motivated Salinger to live a very private — some would say reclusive — life. The fact that Salinger disappeared to Cornish, New Hampshire following the tremendous success of his novel has always amazed me. As a public relations practitioner, it is part of my job to attract the attention of the media for clients. So it is difficult for me to understand why Salinger preferred a secluded lifestyle, especially at a time when authors were considered celebrities by the media.
Salinger may have opted out of the limelight, but he certainly had a firm grasp on how to take advantage of the media on rare occasions. In 1974, when Salinger learned that pirated editions of his stories, “The Complete Uncollected Stories of J.D. Salinger” were circulating, he became irate. Despite his love of privacy, Salinger wasted no time picking up the phone to call New York Times reporter Lacey Fosburgh to voice his displeasure.
Although removed from the public eye for close to 10 years, Salinger used the power of the media to his advantage. Shortly after his conversation with Fosburgh, a front page New York Times story appeared and Salinger’s book was subsequently removed from the shelves of bookstores across the nation in a matter of days.
I find it intriguing that a man who went out of his way to avoid the media, didn’t hesitate to contact them to serve his own purposes.
Perhaps publicity sometimes trumps privacy?
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.