Blog: (a blend of the term web log) usually maintained by an individual with regular entries of commentary, descriptions of events, or other materials – video, photos, etc.
A child of the 90s, the blogosphere has ripened and matured, developing its own culture of microblogs, art blogs, photo blogs, video blogs, sports blogs, political blogs. The list goes on. Whatever your interest, there’s a blogger writing about it – posting pictures, stories, anecdotes and “how tos.” It’s a blogger nation.
They have become part of mainstream media. Influencing, inspiring, creating debate and keeping us up-to-date on the latest and greatest. We are a generation fixated on the novelty of what others share via the World Wide Web. Most importantly for us as PR professionals, blogging enhances our clients’ SEO, drives traffic and enhances thought leadership among their audiences.
I asked my Cookerly pals to share their favorite blogs and tell us why. This crowd is diverse and had some really cool sites to contribute – check them out.
Amy [me]: Since this is my blog post I get to choose three.
1) The Sartorialist: Introduced to me by my blogger junkie roommate, this blog screams fashion. It’s an inspiring collection of design from Milan to Atlanta. I find myself longing to be featured as a style maven, “On the Street.”
2) Baxter Bark Twice: Perhaps I’m biased as this blogger is one of my nearest and dearest, but I think you will agree…she is hysterically funny. Her dry humor and random thoughts will keep you tuning in for more!
3) Belle Décor & Southern in the City: As any Southern enthusiast recognizes, Garden & Gun bloggers know the secrets of the South.
Lindsay & Cindy: Hyperbole and a Half
Two CPR gals chose this blog; it must be good. Why? L: “Everyone needs some comic relief once in a while.” C: “Because it’s hilarious and laughter is good for you.”
Brittney: Bakerella
For food lovers… “My family always told me that the best way to people’s hearts is through their stomachs. Bakerella does such a great job incorporating a story in every post while sharing a new recipe. She knows how to successfully engage her audience; it’s amazing to see what she’ll come up with next!”
Matt: Salon
Our resident know it all-things random… “While I only occasionally agree with her, there’s no better commentator on American culture than Camille Paglia – except maybe Peggy Noonan.”
Katie: StyleHop A fellow fashion hungry co-worker, our intern Katie has her own blog! “It has a good mix of what’s new and exciting in fashion including styling tips and the latest trends.”
Chris: OrlandoMagicDaily
Basketball buffs, intern #2 digs, “Quick news and analysis on my favorite basketball team, and it’s usually got better writing than the Orlando Sentinel.”
Have we got you hooked yet? Tell us what blogs inspire you!
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.