Public Relations, Prankvertising and Flying Penguins…

Who doesn’t love a good prank – especially with April Fool’s Day imminent…

Incorporating humor and even trickery into mainstream marketing and public relations is a longstanding practice that can be both smart and entertaining. However, a new wave called “prankvertising” (a real word) goes way beyond updated versions of Candid Camera stunts or extreme episodes from reality show take-offs inspired by Ashton Kutcher’s Punk’d from MTV.