(April 2014) The recent beginning of Daylight Saving Time (DST) reminded me of how confusing the whole idea of springing forward and falling back was when I was a child. “How can we just change the…
I have a confession to make. I might be a wee bit addicted to BuzzFeed – you know, the website responsible for cranking out ‘listicles’ such as the “47 Greatest Dog GIFs of 2013” or “12…
J.D. Salinger. The name alone evokes a mysterious feeling. Who was this man? What motivated him? Like most literary nerds, I’ve had questions for years that mostly went unanswered. That is until recently. A new documentary…
A version of this article originally appeared on PR Breakfast Club on August 15, 2012. Digital marketing expert Mitch Joel wrote an interesting blog post last year called “The Art of Fake Familiarity.” In it, Joel…
On Tuesday, I discussed how to utilize media coverage to instill a sense of pride among employees and other stakeholders, to demonstrate value to the C-suite and to extend your brand’s reach via social channels. In this post, I’ll look at four more tactics to leverage your positive coverage – consider this the “advanced class.”
Congratulations! You’ve been featured in a great media story that raises your organization’s profile and you’re basking in the glow. But that’s not enough. If you’re not leveraging positive placements, you’re missing out on ROI from your public…
Gauging the overall success of a public relations campaign is simple enough in hindsight, but recognizing the moment when it reaches a tipping point and the weight of public opinion shifts and congeals around a particular…
Where do you get your news? Now think about where your parents – or grandparents – got theirs. The answers are likely very different. My parents watched the local TV evening news, followed by a national…
As someone who specializes in writing, I am called upon to write many things for clients – fact sheets, white papers, news releases, talking points, and the list goes on. But among the many things I…
Ever hear the old adage, “Look on the bright side. Things could be worse”? Sometimes this cliché may be more meaningful than we realize. It’s been a tough week in current events. The U.S. government is facing a…
As senior vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As design director at Cookerly, Tim serves as the creative lead in the development of branding campaigns, print collateral and digital media for clients across a broad range of industries, including consumer, professional services, healthcare and technology.
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.