PR professionals lend expert advice in guest articles
(Spring 2013) Several of Cookerly PR’s team of expert communicators have been featured recently on top industry websites, including PR Daily, Marketing Profs and Spin Sucks. Cory Stewart, Beth McKenna and Mike Mullet have shared their thoughts on issues management, public speaking and the importance of storytelling, among other topics:
- In “Energy companies are losing the PR war over fracking” at PR Daily, Stewart discusses the steps energy companies will need to take in order to turn around public opinion and re-establish community trust on this increasingly important issue.
- McKenna looks at fairy tales and the importance of good storytelling in marketing and PR campaigns in her latest article at MarketingProfs.com. In “How to Tell Your Brand’s Story: Four Questions You Must Answer,” she reveals the four key elements of developing a story that will keep target audiences engaged.
- Mullet reminds organizations and communicators that “You’ll Never Hear about a Well-Managed Issue” in a recent article at Spin Sucks. In a second guest article, he writes about “Speaking Well: Five Tips on Public Speaking.”
About Cookerly Public Relations
Cookerly Public Relations provides focused, strategic public relations counsel to an array of diverse, complex clients – from Fortune 500 companies to the public sector – across a broad range of industries including finance, environment, healthcare, technology and professional services. The seasoned experience of the Cookerly team delivers measurable results that strengthen our clients’ bottom lines through effective media relations, issues management and crisis communication, branding, and B-to-B and B-to-C marketing communications. Founded in 1990, Cookerly Public Relations is consistently ranked by the Atlanta Business Chronicle as one of the region’s top 10 privately-held public relations agencies.