Agency welcomes state’s largest healthcare insurer
ATLANTA – July 2014 – Cookerly Public Relations, a leading Atlanta-based public relations and marketing communications agency, continues to expand its expertise in the healthcare sector with the addition of Blue Cross Blue Shield of Georgia.
As the state’s largest and longest-standing health insurer, Blue Cross Blue Shield of Georgia (BCBSGa) includes 3,000 Georgians serving nearly three million members, offering a variety of healthcare plans, including medical, dental, life and specialty programs. BCBSGa is committed to serving all 159 counties in Georgia, and has donated more than $2.3 million to numerous programs and organizations throughout the state this year.
Cookerly will provide a comprehensive strategic communications program to include branding, media relations, marketing support, social media guidance and public relations counsel.
“It’s a privilege to work with Blue Cross Blue Shield of Georgia, the state’s leading healthcare insurer,” said Jane Stout, executive vice president at Cookerly Public Relations. “Our multi-faceted plan to boost awareness across Georgia is already highlighting numerous positive and innovative programs that Blue Cross Blue Shield offers to its members and the communities it serves.”
About Cookerly Public Relations
Cookerly Public Relations provides focused, strategic public relations counsel to an array of diverse, complex clients—from Fortune 500 companies to the public sector—across a broad range of industries including finance, environment, healthcare, technology and professional services. The seasoned experience of the Cookerly team delivers measurable results that strengthen our clients’ bottom lines through effective media relations, issues management and crisis communication, branding, and B-to-B and B-to-C marketing communications. Founded in 1990, Cookerly Public Relations is consistently ranked by the Atlanta Business Chronicle as one of the top 10 privately-held public relations agencies. For more information, call 404.816.2307 or visit www.cookerly.com.