ATLANTA – August 2016: Rare.us, a social-centric news site that attracts 40 million monthly visits, engaged Cookerly to help establish its editorial credibility in mainstream media and build its overall brand. In addition to delivering trending stories of the day in a quick, easy-to-read format, Rare.us is the editorial home of Jack Hunter, an experienced political analyst who edits the Politics section of the site and writes regular features.
Cookerly’s strategy cultivates Jack’s reputation with destination content that people actively seek out to stay informed. Building on his experience as a political operative, Cookerly also offered Jack as an expert source during the Republican and Democratic conventions and secured opportunities with top national and international news outlets.
In addition to Rare.us, Cookerly is involved in a broader effort to help build the reputation of other sites operating under the Fans 1st Media umbrella including Clark.com, Fanbuzz.com and Faves.com.
Boasting 40 million monthly visits, Rare is one of the fastest-growing sites in the United States, covering national news about politics and culture.