Cookerly Public Relations Adds to Its Diverse Client Base

(ATLANTA – May 8, 2009) Cookerly Public Relations announces two additions to its client roster, the Secure POS Vendor Alliance (SPVA) and American Trade Products.

The SPVA is a newly formed non-profit founded by payment giants Hypercom, Ingenico and VeriFone. Its mission is to enhance the security of payment solutions, helping to protect cardholder information and defend merchants and acquirers against security breaches.

Cookerly was brought onboard to raise awareness of the SPVA, its mission and its formation; drive membership; and position the SPVA as the leading voice on payment industry standards. The agency was also responsible for coordinating the Las Vegas launch event and subsequent global media relations campaign.

Cookerly was also tapped by American Trade Products to launch Earth Plastic™, a revolutionary 100 percent biodegradable plastic material that can be used to manufacture thousands of plastic products. It’s made from recycled plastic and a proprietary blend of additives that enables it to break down in landfill and compost environments.

The first consumer products made with Earth Plastic™ are a line of paint trays and accessories currently available at Home Depot, select Wal-Mart stores and Sherwin-Williams across the country. Cookerly is charged with building brand awareness and increasing visibility through a comprehensive program including media relations, community and industry outreach, Web site development and other marketing efforts.

“The diversity of these clients highlights our agency’s ability to provide high quality services across industries,” said Carol Cookerly, president of Cookerly Public Relations. “We’ve already seen tremendous results for both accounts, and as always, will work to exceed their expectations.”

About Cookerly Public Relations
Cookerly Public Relations, based in the Buckhead section of Atlanta, is a multi-disciplinary firm with expertise in the development and execution of communications programs including media relations, crisis communications and issue management, investor relations, special events planning and execution, business-to-business marketing/ communications and consumer product marketing. The agency's experienced staff develops communications strategies to strengthen client brand images and accelerate long-term growth.

About American Trade Products
Based in Ball Ground, Ga., American Trade Products (ATP) is an industry leader in 100% recyclable thermoformed plastic products including painting, storage and plumbing lines. Products are currently available in America’s largest retailers such as The Home Depot, Lowe’s, Wal-Mart and Sherwin-Williams as well as numerous independent retailers nationwide. Founded in 1990, ATP has long been a pioneer in environmentally-friendly products. ATP products, made from 100 percent recycled plastic, prevent more than 60 million plastic bottles from entering landfills annually. ATP has recently introduced Earth Plastic™, a revolutionary plastic material that can be used in the manufacture of 100 percent biodegradable products. All products are proudly made in the U.S.A.

Secure POS Vendor Alliance
The Secure POS Vendor Alliance (SPVA) is a non-profit organization that was founded by the three largest players in the payments industry: VeriFone, Ingenico and Hypercom. Its mission is to enhance the security elements of payment solutions which protect cardholder information and defend merchants and acquirers against security breaches, while reducing fraud and lowering risk for all electronic payment stakeholders.