After a surprising Kentucky Derby finish, we know one thing that’s uncontested: the sustainable benefits of recycling aluminum!
Novelis Inc., the world leader in aluminum rolling and recycling, is the proud recycling partner of the 2019 Kentucky Derby and provided recycling bins for approximately 80,000 Derby revelers gathered in the infield at Churchill Downs. Aluminum cans and bottles collected during this year’s Derby will be recycled at Novelis’ facility in Berea, Kentucky, with the value of the aluminum being donated to help fund the building of a Habitat for Humanity home.
“Our Kentucky roots date back almost 35 years with plants in Berea, our joint venture Logan Aluminum in Russellville and our plant under construction in Guthrie that combined provide more than 1,500 jobs,” said Marco Palmieri, Senior Vice President and President, Novelis North America. “What better place to showcase the importance of recycling than during the ‘Most Exciting Two Minutes in Sports®‘ where nearly 370,000 beverages in aluminum cans are consumed?”
On average and depending on region, Novelis and its Recycle for Good partners collect 1.5 to three million used beverage cans to fully fund a Habitat for Humanity home.
“We take pride in providing the world with a product that is 100 percent recyclable,” Palmieri said. “It only takes about 60 days for a can to be recycled and back on store shelves. We’re hoping our partnership with the 2019 Derby will not only raise awareness for the importance of recycling, but also help put a roof over at least one Kentucky family.”
“We’re proud to partner with Novelis and offer our guests a recycling program that has enduring community impact,” said Kristin Warfield, Vice President of Partnerships, Churchill Downs.
Novelis recycles more than 65 billion used beverage cans each year, turning them back into aluminum sheet to produce new cans. Recycling aluminum requires just five percent of the energy used to produce primary aluminum with only five percent of the associated greenhouse gases, resulting in greater carbon reduction and a safer environment.
Check out the Novelis “Recycle for Good” Program in action at the Derby in this 60-second video.